Hey Boo-belles, guess who’s done shook the billion-dollar beauty industry to its core? Your favourite label on the low, e.l.f. Beauty, just went right ahead and added a fancy feather to its already oh-so-trendy cap. Our lil’ elf friends triple-dipped into their savings to snap up the uber-chic skincare brand, rhode, for an eye-watering $1 billion. Talk about your strong money moves!
Seriously though, e.l.f. Beauty playin’ no games, y’all. They’ve kept a stone-cold boss behind the scenes to make sure rhode don’t lose any of its sparkle. The fashionista at the wheel? None other than the always glow-rious Hailey Bieber.
So if you’ve been nervous that Bieber’s reign would be cut short, worry no more, chickies; she’s still mineralized in her throne as rhode’s founder, chief creative officer, and visionary innovator. In fact, the honey-blonde stunner’s control over the brand has been frozen in amber—she’s got the reins over creative direction and product innovation. So expect those luxurious, vegan skincare goodies to keep flowing like pure mountain spring water.
Now, if you don’t know about rhode, you’re late to the party, love. This skincare villa launched in June 2022 and within a super hot minute, it got the whole beauty world hot under the collar. The brand believes in breaking all kinds of traditional barriers and norms to bring you the best in skincare that’s as sheer as sunlight, as natural as the rainforest, and packed with the wholesome goodness Mother Earth got to offer.
And the secret ingredient to their mouthwatering success? Well, sit down for this, precious. It all boils down to the brand’s innovative agenda and its fierce, inspiring precision. Straight from the drawing board to your bathroom shelf, their skincare line is packed with all-round knockout cruelty-free products that have got beauty junkies worldwide, hooked.
Truth is, rhode is no cookie-cutter brand that’s just winging it; she is a sassy queen, always serving some luxurious skincare realness that’s got us gagging. Real talk, she’s out here “Buding pipelines of innovation,” as the CEO of e.l.f. Beauty, Tarang Amin, puts it. And guess what? She ain’t about to stop now.
So yes, kitty girls, this billionaire class power combo is here to stay and, trust me, they will keep raising the bar. Both e.l.f. Beauty and rhode know the game, love the game, and dare I even say it, own the game. The board is theirs—or so it seems.
Meanwhile, if you are eager to stay pampered and prepped while using products that make Mother Nature smile, here’s the gig – watch this space! E.l.f Beauty and rhode are about to take us all on a swirl of melanin-rich, sparkle-filled, and ultra-nourishing ventures—sans any guilt. Here’s to the revolution, Baes, one billion-dollar blend at a time!
